The "multifold" increase in its fee that the Board of management for Cricket In Bharat (BCCI) expects from broadcast rights for the Indian Premier League (IPL) might not be a possible proposition for many broadcasters, considering the revenue the present licence holder makes, media specialists say.
Sony footage Networks Bharat (SPN), that holds broadcast rights till 2017, created just below Rs one,000 large integer from sponsorships and advertisements within the 2015 edition of the league. In 2016, its revenue rose marginally to Rs one,050 crore.
SPN paid Rs eight,200 large integer for ten years in two hundred8 — Rs 820 large integer a year. If the worth doubles, to over Rs sixteen,000 large integer or Rs one,600 large integer a year, for future ten years, the broadcaster that gets the rights may struggle to proportion revenue to level wherever it are often profitable, aforesaid a senior government of Associate in Nursing integrated media agency.
Read more at: http://dollaradvisory.com
Sony footage Networks Bharat (SPN), that holds broadcast rights till 2017, created just below Rs one,000 large integer from sponsorships and advertisements within the 2015 edition of the league. In 2016, its revenue rose marginally to Rs one,050 crore.
SPN paid Rs eight,200 large integer for ten years in two hundred8 — Rs 820 large integer a year. If the worth doubles, to over Rs sixteen,000 large integer or Rs one,600 large integer a year, for future ten years, the broadcaster that gets the rights may struggle to proportion revenue to level wherever it are often profitable, aforesaid a senior government of Associate in Nursing integrated media agency.
Read more at: http://dollaradvisory.com
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